We Unlock Business Growth
We are a dedicated team of commercial consultants and marketing capability builders who help clients unlock accelerated profitable growth in unprecedented times.
Our three guiding principles
Growth is not business as usual
In uncertain and challenging times we understand that growth is harder than ever and we all need to do things differently to achieve it.
Sprint, don’t walk
We believe that to tackle complex problems you need concentrated and collaborative effort and we provide expert processes, tools and facilitation to make this happen.
Collaboration is key
We always promote a silo-less, collaborative working environment that taps into diverse expertise to solve complex problems, and unlock opportunities.
WHO WE WORK WITH
I’m mesmerised by your capacity to land brand and consumer outcomes in such a simple way. You made a difficult brand diagnosis look easy!
Karima Hosni
Danone EU Program Leader
We have really enjoyed the process and are super excited with where we have got to and how we can drive the brand forwards in the future.
Lucy Grogut
Head of Brand Marketing: Quorn Foods
The most impressive element of the interactive training is seeing its direct impact back in the business. A range of customer-focused initiatives are now in-store as a direct result of our colleagues applying what they've learned.
Cassie Chapman
Learning & Development Partner: B&Q
The virtual workshops helped bring people together and created a true team spirit, yielding results above our expectations and excitement in the group for future sessions.
Sonia de Baere Lavoie
Head of Value Creation: Kraft Heinz
What stood out for me about this ideation process was Colin’s deep knowledge, the focus on category understanding and the pre-work ahead of the session.
Dominic Lowdell
Head of Food Service: Kraft Heinz
I was really happy with the expertise and challenges Ideas & Impact brought to the table. They facilitated cross-functional collaboration and energised our decision making.
Konstantinos Delialis
Managing Director: Kraft Heinz
Their understanding of business, process and people is what makes them so wonderful to work with. I learn a lot from Ideas & Impact with every conversation.
David Alberts
Co-Founder: BeenThereDoneThat
Ideas & Impact truly helped fuel idea generation by bringing a fresh set of eyes to our portfolio. Their simple but effective method helped us build a crystal clear picture and real cross-functional cooperation.
Elisa Cavestro
Head of Portfolio & Innovation First Food: Kraft Heinz
You did a great job turning our vision and ideas into reality. The content and facilitation felt very cohesive and your enthusiasm and energy is infectious and authentic.
Tom Wakefield
Head of Home Delivery/ECom: Kingfisher
Our marketing capability sessions with Ideas & Impact, which over 80 people attended, helped us to instil a common approach for driving marketing excellence. The team were enthused by the training, and excited by the power of the approaches shared to make a difference to the UK organisation.
Ian McCarthy
SVP Marketing: COTY
We pride ourselves on our close collaboration with individuals, teams, and entire organisations, allowing us to address growth at all levels. Through collaborative work and facilitation, we can unlock exceptional results. By aligning our talented consultants with your expert teams, we can drive powerful discussions, ideas, and choices.
OUR SERVICES
Strategy Development
Innovation
Brand Positioning
Design to Value
Capability Building
OUR LEADERSHIP TEAM
Colin Haddley
Colin has a rich and varied commercial skill set honed from his experience working in drinks, personal care, banking, marketing consultancy and food. Colin is a natural facilitator, strategist and simplifier. He seamlessly blends powerful commercial content with energy and imagination...
Charlotte Lo
With 20 years’ experience, Clo specialises in Innovation and Customer Experience through extraordinary omnichannel journeys, anchored in deep empathy and insight...
Martyn Chidwick
Martyn has over 20 years of experience developing growth strategies for brands and categories in the consumer goods industry. He is adept at using advanced analytic and strategic thinking to diagnose challenges, identify opportunities, and activate plans...
Andy Lear
Andy is a talented and experienced brand strategist who has held Chief Strategy Officer roles at several leading agencies. His experience spans brand positioning, integrated communications and innovation, as well as insight...
Kirsty Boyse
Kirsty has been a qualitative researcher for over 25 years and co-owns Directions research agency in the UK. Kirsty has experience working with a broad range of businesses including global manufacturers, major supermarkets and challenger brands...
David Bass
David Bass is a commercial leader with over 35 years' experience...
Michele Roberts
Michelle is a commercially-minded brand and portfolio strategist, with 20 years of client-side FMCG experience and the privilege of nurturing brands such as KIT KAT, MILKYBAR, ANDREX and BBC Four...
