We Unlock Business Growth
We are a dedicated team of commercial consultants and marketing capability builders who help clients unlock accelerated profitable growth in unprecedented times.
Our three guiding principles
Growth is not business as usual
In uncertain markets, growth is harder than ever before. Doing last year's plan slightly better is not a plan.
Sprint, don’t walk
Concentrated, collaborative effort beats a long project. We bring the process, tools and facilitation that make it work.
Collaboration is key
The answer is usually already in the business, spread across functions that rarely get in one room. Our job is to realise that thinking.
WHO WE WORK WITH
I’m mesmerised by your capacity to land brand and consumer outcomes in such a simple way. You made a difficult brand diagnosis look easy!
Karima Hosni
Danone EU Program Leader
We have really enjoyed the process and are super excited with where we have got to and how we can drive the brand forwards in the future.
Lucy Grogut
Head of Brand Marketing: Quorn Foods
The most impressive element of the interactive training is seeing its direct impact back in the business. A range of customer-focused initiatives are now in-store as a direct result of our colleagues applying what they've learned.
Cassie Chapman
Learning & Development Partner: B&Q
The virtual workshops helped bring people together and created a true team spirit, yielding results above our expectations and excitement in the group for future sessions.
Sonia de Baere Lavoie
Head of Value Creation: Kraft Heinz
What stood out for me about this ideation process was Colin’s deep knowledge, the focus on category understanding and the pre-work ahead of the session.
Dominic Lowdell
Head of Food Service: Kraft Heinz
I was really happy with the expertise and challenges Ideas & Impact brought to the table. They facilitated cross-functional collaboration and energised our decision making.
Konstantinos Delialis
Managing Director: Kraft Heinz
Their understanding of business, process and people is what makes them so wonderful to work with. I learn a lot from Ideas & Impact with every conversation.
David Alberts
Co-Founder: BeenThereDoneThat
Ideas & Impact truly helped fuel idea generation by bringing a fresh set of eyes to our portfolio. Their simple but effective method helped us build a crystal clear picture and real cross-functional cooperation.
Elisa Cavestro
Head of Portfolio & Innovation First Food: Kraft Heinz
You did a great job turning our vision and ideas into reality. The content and facilitation felt very cohesive and your enthusiasm and energy is infectious and authentic.
Tom Wakefield
Head of Home Delivery/ECom: Kingfisher
Our marketing capability sessions with Ideas & Impact, which over 80 people attended, helped us to instil a common approach for driving marketing excellence. The team were enthused by the training, and excited by the power of the approaches shared to make a difference to the UK organisation.
Ian McCarthy
SVP Marketing: COTY
We pride ourselves on our close collaboration with individuals, teams, and entire organisations, allowing us to address growth at all levels. Through collaborative work and facilitation, we can unlock exceptional results. By aligning our talented consultants with your expert teams, we can drive powerful discussions, ideas, and choices.
OUR SERVICES
Innovation
Strategy Development
Brand Positioning
Capability Building
Design to Value
OUR LEADERSHIP TEAM
Colin Haddley
Founder. Facilitator, strategist and simplifier, with a commercial career spanning drinks, personal care, banking and food...
Charlotte Lo
Innovation and customer experience across omnichannel journeys, anchored in deep empathy and insight...
Martyn Chidwick
Growth strategy for brands and categories, using analytics to diagnose the problem before designing the answer...
Andy Lear
Brand strategist and former Chief Strategy Officer, covering positioning, integrated communications and innovation...
David Bass
Commercial leader with 35 years in senior roles across consumer goods and retail...
Michele Roberts
Brand and portfolio strategist, client-side FMCG, having nurtured KIT KAT, MILKYBAR and ANDREX...
Idalgo D'Ambrosio
Marketing, sales and general management, turning mature global FMCG businesses back to growth..
