Danone: Unlocking Margin through Design to Value
Today’s highly competitive and challenging environment has seen significant inflation in material costs and logistics.
Griffith Foods: Creating a Global Innovation Pipeline
Griffith Foods wanted unlock innovation ideas by running its first global ideation workshop.
Coty: Creating a Global Innovation Pipeline
We were asked by Coty, one of the world’s largest beauty companies, to establish a powerful and disruptive innovation pipeline across three categories: lip, eye, and face.
Cauldron: Creating a Compelling Brand Positioning
Cauldron is a pioneering plant-based brand which needed to review its approach in an increasingly cluttered and fast-moving plant-based food market.
Coty: Brand Equity Training
Coty wanted to create a global training programme to improve the management of brand equity by building on their marketing manifesto and engaging with some 500 marketeers.
B&Q / Kingfisher: Bespoke Capacity building
We have partnered with B&Q and Kingfisher on a range of capability programmes which have already improved skills, landed a common language and, crucially, delivered tangible business outputs.
Pilgrim’s Food Masters: Creating a New Brand
Pilgrim’s Food Masters, already a major player in own label foods, asked for our help in exploring branded opportunities.
BeenThereDoneThat: Problem Definition Training
BeenThereDoneThat is a creative consulting business that unlocks upstream thinking via problem definition and reframing.
Coty Marketing Training: Building a Common Approach
Coty’s UK marketing team set the ambition of creating a consistent, powerful marketing approach for their 80-strong luxury and consumer beauty team.
Refining Brand Communications for Dr. Beckmann in the UK
The Challenge … Dr. Beckmann is a leading specialist cleaning brand with strong global credentials, but in the UK market its communication lacked distinctiveness and emotional engagement.
Carlsberg Portfolio Strategy
The Challenge … Carlsberg’s Scandinavian teams (Sweden and Denmark) needed greater clarity and focus within their brand portfolios.
Setting New Standards in Category Management at Carlsberg Britvic
The Challenge … Carlsberg Britvic sought to elevate category capability across its commercial teams.
