THE IDEAS IMPACT TEAM
Colin Haddley
Colin has a rich and varied commercial skill set honed from his experience working in drinks, personal care, banking, marketing consultancy and food. Colin is a natural facilitator, strategist and simplifier. He seamlessly blends powerful commercial content with energy and imagination. He is a member of the IPA advisory board and guest lectures for both London Business School & UEA Business School. Colin is a change agent and has led a series of transformative projects including: Zero Based Budgeting, Innovation Ignition, and Design to Value. He is passionate about using a growth mindset and creativity to unlock growth.
Charlotte Lo
With 20 years’ experience, Clo specialises in Innovation and Customer Experience through extraordinary omnichannel journeys, anchored in deep empathy and insight. She helps brands define their ‘North Star’ – the ultimate expression of a brand in terms of the end-to end experience, bringing seamless journeys to life with magical experiences that enable brands to build lasting and meaningful relationships with people. She has worked with clients across all sectors, including Audi, Samsung, Google, Barclays, HSBC, BT, Tesco & many more. She has all lectured at Central Saint Martins in the area of Product Design and mentors at the Worshipful Company of Grocers.
Martyn Chidwick
Martyn has over 20 years of experience developing growth strategies for brands and categories in the consumer goods industry. He is adept at using advanced analytic and strategic thinking to diagnose challenges, identify opportunities, and activate plans. He has a passion for turning data and research into insight as well as developing team skills to enable organisational change. Martyn is an expert in Continuous Data, Shopper and Consumer Insight, Brand Management and Category Development. He creates powerful management approaches and has been integral in the development of our design thinking methodologies, including Design to Value.
Andy Lear
Andy is a talented and experienced brand strategist who has held Chief Strategy Officer roles at several leading agencies. His experience spans brand positioning, integrated communications and innovation, as well as insight. He’s defined and built new businesses and revenue streams for service brands including Google and Barclays, and for product businesses including Cadbury/Mondelez, PepsiCo and Kerry Foods. Andy is an expert at generating deep consumer insight and applying this to brand positioning, claims and user experience.
Kirsty Boyse
Kirsty has been a qualitative researcher for over 25 years and co-owns Directions research agency in the UK. Kirsty has experience working with a broad range of businesses including global manufacturers, major supermarkets and challenger brands. Her expertise is broad and covers branding, communications, exploratory U&A, NPD and shopper research. She can synthesise complex research observations into compelling and intuitive research reports and presentations. Kirsty has a professional and agile approach and can flex projects as parameters change. She has worked in partnership with Ideas & Impact to create a bespoke ethnographic mobile-app-based approach which assesses the full end to end value chain from a consumer perspective.
David Bass
David Bass is a commercial leader with over 35 years' experience. He started his career in ASDA as part of the team that launched the brand in the UK, he then spent 27 years in category, brand and commercial roles in Kimberly-Clark across Europe, where he launched Huggies, Pull-Ups and DryNites into several markets and supercharged the Kleenex tissues brand through the launch of compact boxes and 7 years at Kerry Foods where he helped to boost the snacking business through the relaunch of Fridge Raiders and helped transform the Richmond Brand with the drive into Meat Free. David is always looking to challenge – his mantra is 'always pursue the truth and you will get to a better place!
Michele Roberts
Michelle is a commercially-minded brand and portfolio strategist, with 20 years of client-side FMCG experience and the privilege of nurturing brands such as KIT KAT, MILKYBAR, ANDREX and BBC Four. She has led planning throughout the value stream, with particular passion for front-end Insight and Opportunity Identification and Brand Proposition Development. This has included nurturing knowledge and passion around Sustainability, for which she holds an Imperial College Business School accreditation. She is a skilled communicator, facilitator and project leader and has taken her client-side experience into consulting, supporting agencies and clients alike with concise, compelling and crafted strategy.
Jamie Haddley
Since joining the Ideas & Impact team last year, Jamie has brought a fresh perspective and a wealth of cultural insight, having recently graduated with a first-class honours degree in French & German from the University of Leeds. His natural curiosity, enthusiasm and confidence in his abilities mean that he's always happy to speak up and share his ideas, even in a room full of seasoned marketing experts. Whether conducting research, meeting clients or facilitating a workshop, Jamie's versatile skill set and personability make him a valuable asset. Despite his short time with us, he has already helped deliver a range of successful projects with brands such as KraftHeinz, Coty, Danone and Quorn Foods.
