Case Studies

Danone: Unlocking Margin through Design to Value Featured Image

Danone: Unlocking Margin through Design to Value

Today’s highly competitive and challenging environment has seen significant inflation in material costs and logistics.

Coty: Creating a Global Innovation Pipeline Featured Image

Coty: Creating a Global Innovation Pipeline

We were asked by Coty, one of the world’s largest beauty companies, to establish a powerful and disruptive innovation pipeline across three categories: lip, eye, and face.

Cauldron: Creating a Compelling Brand Positioning Featured Image

Cauldron: Creating a Compelling Brand Positioning

Cauldron is a pioneering plant-based brand which needed to review its approach in an increasingly cluttered and fast-moving plant-based food market.

Coty: Brand Equity Training Featured Image

Coty: Brand Equity Training

Coty wanted to create a global training programme to improve the management of brand equity by building on their marketing manifesto and engaging with some 500 marketeers.

B&Q / Kingfisher: Bespoke Capacity building Featured Image

B&Q / Kingfisher: Bespoke Capacity building

We have partnered with B&Q and Kingfisher on a range of capability programmes which have already improved skills, landed a common language and, crucially, delivered tangible business outputs.

Pilgrim’s Food Masters: Creating a New Brand Featured Image

Pilgrim’s Food Masters: Creating a New Brand

Pilgrim’s Food Masters, already a major player in own label foods, asked for our help in exploring branded opportunities.

BeenThereDoneThat: Problem Definition Training Featured Image

BeenThereDoneThat: Problem Definition Training

BeenThereDoneThat is a creative consulting business that unlocks upstream thinking via problem definition and reframing.

Coty Marketing Training: Building a Common Approach Featured Image

Coty Marketing Training: Building a Common Approach

Coty’s UK marketing team set the ambition of creating a consistent, powerful marketing approach for their 80-strong luxury and consumer beauty team.