Danone: Unlocking Margin through Design to Value

Today’s highly competitive and challenging environment has seen significant inflation in material costs and logistics.

Our challenge with Danone was to help them cut costs while maintaining their distinctive brand attributes and experience.

Following a comprehensive discovery phase across three brands in three markets, we undertook ethnographic research to examine the end-to-end value chain and hear first-hand what drives consumer value perception of both Danone and its competitors. This set of deep insights helped us deliver a highly successful two-day cross-functional workshop, in which we landed breakthrough ideas across all elements of each value proposition. We achieved our joint goal of significant commercial margin improvements while preserving the distinctive attributes and customer experience that consumers have come to expect from Danone.